Liquid Ass was the brainchild of a prankster named Allen Wittman. A whiff is said to smell of “butt crack and sewer.” Lovely. We put on a brave face (and a mask) to venture into the factory and get the story of how this famous gag came to be. (And yes our noses are still recovering).
Liquid Ass is sold in retail locations in the United States and at least 8 other countries, and on the Internet. According to the manufacturer, the product will not stain most fabrics and the odor dissipates in less than a day.